Trailhead is an outdoor-focused coffee shop in Bellingham, Washington. The brand is inspired by the hiking and wilderness culture of the Pacific Northwest. Trailhead targets middle class adventurers ages 21-36 who enjoy spending time on trails and drinking hand crafted coffee.
Inspiration for Trailheads logo and typeface selection is drawn from common hiking equipment such as maps and trail signage. Muted greens relate the brand to the mossy woods, dark blues represent the cool, wet climate, and pale yellow recalls weathered trail signs and famous northwest sunsets.
Logo System
Color & Type
Trailhead’s visual design is inspired by old forest service maps and trail signs to foster an adventurous mood and make the customer feel like they’re setting out on an adventure.
Froth
#FFF7E8
Forest Green
#4F724C
Sign Yellow
#EFAF5B
River Blue
#17223C
GT Pressura
Regular
Vinyl OT
Regular
Mobile Experience
Illustration is an important part of keeping a brand unique and standing out from the crowd. Nothing is more personalized to a brand than bespoke illustrations that communicate values, mood, and messaging.
