Overview & Recap
The 2025 Boise Pride Festival was the largest yet, with over 70,000 attendees over the two day festival. All this with a reduced budget due to corporate sponsors pulling support for the festival over fears of upsetting the those in political power at the time. The size and attendance of this years festival demonstrates the resilience and power of the LGBTQ+ community in Boise and the greater Treasure Valley.
Festival attendees:
70K
Social hits:
2M
Corporate sponsors
10
Small Business Sponsors
30
VENDORS:
40
JOY:
INFINITE
The official palette
This year we created a collection of vibrant color variations from the progressive pride palette. These modified colors include a special edition red with a pink energetic hue, this was the flagship color for 2025. Other special colors include an electric yellow, and vibrant green that better compliment RED and ORANGE.
Brown
#230042
Black
#230042
Light Blue
#230042
PInk
#230042
Red
#230042
Orange
#230042
Yellow
#230042
Green
#f3f0df
Blue
#ff949c
Purple
#ffe168
Pride Core — Light
#230042
Pride Core — dark
#230042
The type
Since we leaned heavily into a protest as power visual theme, this years type theme featured Ministry, a bold display type, with a gritty texture applied.
LOGOTYPE
DEGULAR DISPLAY - BOLD
PRINT DISPLAY HEADLINES
DEGULAR DISPLAY - BOLD
Festival theme art & logos
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Social support
Expanded event support
I supported additional Boise Pride events that coincided with the festival. My contributions included creating extra event key-art, artist/talent feature images, and production for the event ticketing sites.
Pride launch party — paid event
Attention 2025 — paid event
The work in action.
From the festival
Learn more about the client
Made with Boise Pride.
MISSION:
Promote unity and celebrate the diversity of sexual orientations and identities in Boise year-round.
